Regaining our identity as professionals as collegiate strength & conditioning coaches and having a full-time strength & conditioning coach at every university/college and eventually at every high school with a competitive athletic program. We strongly discourage dual job responsibilities, i.e., strength & conditioning coach and, for example, sport coach, athletic trainer, physical therapist, personal trainer, teacher/researcher, etc., because each of these areas in and of itself is extremely broad and vast in scope, making it impossible to stay current on applicable research, skills, techniques, etc., while performing duties in more than one area. In addition, dual certification in more than one of these areas potentially decreases the quality and quantity of jobs available to the full-time, collegiate strength & conditioning coach.
Complete unification of all collegiate strength & conditioning coaches.